AI + Atomic Content: Personalized, Omni-channel Content Delivery with Content Hub - Managing Content at Scale

Delivering personalized and relevant customer experiences is key to building strong relationships and driving business growth. This session will explore how the combination of Atomic Content and Artificial Intelligence (AI) can enable organizations to create individualized messaging and customer experiences at scale, revolutionizing customer engagement and satisfaction. We’ll begin with the concept of Atomic Content, which involves breaking down content into modular and reusable components. Attendees will gain insights into the advantages of Atomic Content, including increased efficiency, consistency, and flexibility in content creation and management through Sitecore solutions Content Hub DAM and Content Hub Operations.

Speakers

Jennifer Johnson (JJ)

Assoc. Director Platform Strategy, Horizontal Digital 

Shawna Kenyon

Sr. Director – Search and Content, Horizontal Digital 

More to check out

Leveraging Sitecore CDP + AI to build your brand’s connected experience 

Discover how to transform your customer data into 1:1 personalized experiences by harnessing the cutting-edge capabilities of Sitecore CDP and AI technology

Watch Session

Meet the demand for 1:1 content at scale

Download

Reaching CX’s Full Potential: GenAI, AI-Powered Search and Recommendations 

Delve into the synergy of AI and Search to unlock the potential of personalized recommendations.

Watch Session

Unlock HZTL DX+ On-demand

Gain exclusive on-demand access to HZTL DX+ sessions sessions focused on how brands can modernize their digital strategy to build connected experiences with their customers. From maximizing your customer data with Sitecore CDP to mastering atomic content for personalized 1:1 experiences, move from theory to practice in the world of XM Cloud, personalization, and AI.