Region
UAE
Products
Salesforce Data Cloud
Salesforce Marketing Cloud
Salesforce Sales Cloud
Industry
Education
Region
UAE
Industry
Education
Company
Professional training consultant
Platforms
Salesforce Data Cloud
Salesforce Marketing Cloud
Salesforce Sales Cloud
This leading professional training consulting firm wanted to create a personalized, digital-led professional training platform. But in order to do so, they needed to abandon their legacy CRM tools and siloed marketing system for a centralized, first party data center to drive personalized communications and connected experiences across web, email, and social media channels.
They partnered with Horizontal Digital to build a robust, omni-channel lead generation system focused on conversion and retention leveraging Salesforce Data Cloud, Salesforce Sales Cloud, and Salesforce Marketing Cloud.
The roadmap included:
Horizontal’s guided approach and ROI-focused roadmap is shifting their digital marketing from a cost center to a revenue center, with a goal of increasing leads by 300% in 3 months while saving millions in operational costs. Horizontal helped create a connected experience driven by Salesforce Data Cloud to identify their opportunities, convert prospects into customers and build a foundation from which the business can prosper for the near and long term.
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