Data Cloud Case Study

Creating a personalized omni-channel experience

Learn how our ROI-focused roadmap helped a leading professional training consulting firm transform into a revenue center.

Region

UAE

Products

Salesforce Data Cloud

Salesforce Marketing Cloud

Salesforce Sales Cloud

Industry

Education

Region

UAE

Industry

Education

Company

Professional training consultant

Platforms

Salesforce Data Cloud

Salesforce Marketing Cloud

Salesforce Sales Cloud

Challenge

This leading professional training consulting firm wanted to create a personalized, digital-led professional training platform. But in order to do so, they needed to abandon their legacy CRM tools and siloed marketing system for a centralized, first party data center to drive personalized communications and connected experiences across web, email, and social media channels.

Solution

They partnered with Horizontal Digital to build a robust, omni-channel lead generation system focused on conversion and retention leveraging Salesforce Data Cloud, Salesforce Sales Cloud, and Salesforce Marketing Cloud.

The roadmap included:

  • Leveraging Salesforce Data Cloud to build a centralized first-party customer data repository, which acts as the orchestrator engine to drive the omni-channel personalized experiences
  • Building a data-driven multi-channel marketing strategy
  • Increasing customer conversion and retention with personalized audience journeys via social, email, SMS and web

Results

Horizontal’s guided approach and ROI-focused roadmap is shifting their digital marketing from a cost center to a revenue center, with a goal of increasing leads by 300% in 3 months while saving millions in operational costs.   Horizontal helped create a connected experience driven by Salesforce Data Cloud to identify their opportunities, convert prospects into customers and build a foundation from which the business can prosper for the near and long term. 

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