Data Cloud Use Cases

Bringing Data Cloud to life in the Health and Life Sciences industry 

The following are examples of use case “thought starters,” to show what’s possible with Data Cloud.

Personalize the experience

Supporting a patient’s site experience based on their past site or app engagement, with similar or supporting articles, documentation, care support, or healthy living insights to enhance their health and experience with your brand.

Automated customer service

Creating an escalating IT service case and push notifications to a customer after they experience multiple error messages within a set  period of time, letting them know the problem is being worked on.  

Customer scoring and ranking

Leveraging historic patient profiles to determine their level of engagement (high, med, low) to better support their needs/ preferences, and pairing the regulatory-compliant insights with personalized outreach to determine proper cadence, channel, and messaging (tone) to align with their expectations of their healthcare experience.

Expedite care

Utilizing real time click data to indicate interest in urgent, virtual, or convenience care on the website or app, and highlighting the nearest location, the best reviewed location, the quickest experience (virtual), or other helpful service tools to get the patient the care they need in the most efficient way. 

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