Data Cloud Use Cases

Bringing Data Cloud to life in the Real Estate industry

The following are examples of use case “thought starters,” to show what’s possible with Data Cloud.

Personalize the experience

Personalizing emails to prospective and current clientele based on:

  • If they have or have not purchased
  • When/ where they’ve purchased or viewed available homes
  • Type of house they’ve purchased or viewed

Process adherence support

Developing flows from a customer who is currently in the buying process that orchestrates notifications to the realtor (service team) ensuring all elements are taken care of – such as home warranties – and are delivered and discussed with the home buyer. 

Customer scoring and ranking

Developing a model to understand who is more likely to buy now or later based on industry and first party data trends and providing them with information based on where they’re at in their buying journey.

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