Data Cloud Use Cases

Bringing Data Cloud to life in the Retail industry

The following are examples of use case “thought starters,” to show what’s possible with Data Cloud.

Personalize the experience

Using customer insights to deliver personalized shopping experiences, product recommendations, and targeted marketing campaigns.

Return follow-up

Triggering a near real-time survey if a customer returns an item from their order that creates a case within the service dashboard to rectify the issue, offering a new product at a discounted rate (or no shipping), or a deep discount code for their next purchase to incentivize them to buy again.  

Customer scoring and ranking

Calculating the customer lifetime value (CLTV) of a customer and ranking them into high, medium, or low value to message them according to their spending potential. 

Next best recommendations

Building a propensity model using past purchase history paired with current site or app engagement data to determine the next best product and serve messaging to the user.

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Optimize

Optimizing operations with the right Data Cloud strategy