Building the business case for SaaS Modernization with XM Cloud

In today's hyper-connected world, customers demand seamless, personalized experiences in real-time. That's why features like scalability, speed, and flexibility are no longer optional in your martech stack—they're essential. 

This previously recorded webinar walked through calculating your Total Cost of Ownership (TCO) & Return on Investment (ROI) of modernizing your DXP—an effort meticulously designed to compare your company's current state versus future state investments and their total economic impact over a 3–5-year period.

About the presenters

Anne Norman

Sr. Director Digital Solutions

Horizontal Digital

Mitch Talbot

Chief Revenue Office, Digital Experience Platform Practice

Horizontal Digital