Customers expect personalization wherever and whenever they engage with a brand – whether that’s online, in a call with a service department, in a commerce experience on a mobile app, or in-store. Switching from single-channel to omnichannel personalization is difficult for a brand, given the complexity of scaling content, insights, customer data, and intelligence across the enterprise.
In this session from Sitecore Symposium, Horizontal co-founder and CEO Chris Staley explores what it takes to deliver personalized experiences across every moment of the customer journey.
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