HZTL PRTY                

Join us for an unforgettable evening of music and celebration at Paisley Park, the legendary private estate of Prince. As the sun sets on Wednesday, after Sitecore's DX, the stage will come alive with the electrifying performance by former members of the renowned New Power Generation – Prince's iconic backup band. This exclusive HZTL DX+ Opening Night concert promises to be a night of pure musical magic that you won't want to miss. Get ready to groove, connect, and experience the essence of Horizontal in the heart of Paisley Park.

Registration & Breakfast        

Get ready to fill your cup with both caffeine and cutting-edge insights because HZTL DX+ is turning the ordinary into the extraordinary. It's time to caffeinate, communicate, and captivate – all in one fantastic, fun-filled morning!

Welcome to HZTL DX+             

Opening remarks & the ROI of CX: Crafting Connected Experiences for Lasting Customer Relationships

Kick off HZTL DX+ by exploring the fundamental shift in customer expectations, where consumers now demand personalized, engaging, and consistent experiences across multiple touchpoints, from online interactions to physical spaces. All culminating into truly connected experiences that lead to better business outcomes and improve customer lifetime value.

CX + Tech: The Winning Formula Starts with Strategy

In today's customer-centric landscape, organizations are increasingly recognizing the critical role of shaping exceptional customer experiences (CX) to gain a competitive advantage. However, to truly deliver superior CX, businesses must go beyond surface-level improvements and align their strategies with a holistic human-centered design approach. This session will shine a light on ways and methods in identifying customer pain points, mapping journeys, and uncovering opportunities for innovation through a customer-centric lens. Laying the groundwork to develop sound strategies that consider both the on-stage and back-stage orchestration across people, process, tools and data make it all happen.

Lunch & Networking 🍔           

Sitecore Composable: An Unfiltered Discussion on the Product Roadmap and the future of XM Cloud

Step beyond the surface as we delve into the operational breadth of Sitecore’s composable product suite, including XM Cloud. Beyond the hype, we'll uncover where XM Cloud thrives and the spaces it has yet to conquer. Elevate your digital experience with a nuanced understanding of Sitecore XM Cloud. Join us for an enlightening session that unveils the true potential and strategic landscape of this transformative solution.

How Can Your Company “Do Well by Doing Good”

Modeled after her acclaimed TED Talk, Amanda will explore putting meaning behind "brand purpose" and how the best companies do well by doing good. But what does "doing good" actually mean? It's more than one-off volunteer days or emotionally charged TV commercials. These companies are investing in brand actions, effectively sharing their stories, and in doing so, forging deeper connections with their customers. Doing good, when done purposefully, allows brands to create deeper relationships with their customers by investing in brand action and sharing that story in the right way.

Join Amanda as she delves into the world of connected experiences, unveiling how companies can build enduring relationships by becoming true agents of positive change in our interconnected world. Discover the path to corporate citizenship that not only leaves an impact but also fosters lasting customer loyalty.

Afternoon break ☕ 

Reaching CX’s Full Potential: GenAI, AI-Powered Search and Recommendations

Join us in this exciting conference session as we delve into the synergy of Artificial Intelligence (AI) and Sitecore Search to unlock the immense potential of personalized recommendations. Discover how the fusion of AI and Sitecore Search can revolutionize user experiences, enhance customer satisfaction, and drive conversions. In this session, we will explore the strategies, tools, and methodologies that power the creation of dynamic and tailor-made content recommendations for your audience.

AI + Atomic Content: Personalized, Omni-channel Content Delivery with Content Hub - Managing Content at Scale

Delivering personalized and relevant customer experiences is key to building strong relationships and driving business growth. This session will explore how the combination of Atomic Content and Artificial Intelligence (AI) can enable organizations to create individualized messaging and customer experiences at scale, revolutionizing customer engagement and satisfaction. We’ll begin with the concept of Atomic Content, which involves breaking down content into modular and reusable components. Attendees will gain insights into the advantages of Atomic Content, including increased efficiency, consistency, and flexibility in content creation and management through Sitecore solutions Content Hub DAM and Content Hub Operations.

End of day remarks: Reflecting on empowering connected customer experiences

As technology reshapes the ways customers interact with brands, building and nurturing connections have become central to organizational success. This session offers a moment of reflection, allowing us to delve into the challenges and triumphs of weaving together intricate threads of engagement, personalization, and customer-centricity.

Cocktails & Connections Happy Hour @ Firelake lounge 

Coffee and connections          

Rise and shine! As the week waltzes towards its grand finale, let's kickstart the day with a symphony of flavors and friendships – it's time for the ultimate morning mashup: "Brews, Bites, and Bonds!”

Customer Panel: Unlocking Connected Experiences – Real Stories from the Frontlines of Organizational Digital Transformation

Digital transformation is more than a buzzword; it's a complex journey that touches every aspect of an organization. In this enlightening session, our customer panelists will share their stories, challenges, breakthroughs, and wisdom gained from orchestrating transformative change that has propelled their organizations into the digital age.

Sitecore Composable a Sound Investment: Calculating Total-Cost-of-Ownership and ROI

Unlock the secrets of strategic decision-making with Sitecore Composable! Join us for an enlightening conference session that dives deep into calculating the Total-Cost-of-Ownership (TCO) and Return on Investment (ROI) for your Sitecore Composable implementation. Equipped with a practical calculator, this session will empower you to make informed choices about your digital experience platform investment.

Design Systems: A strategic investment in efficiency and better customer experiences

Design systems are the secret sauce behind many of today's world-class products and branded experiences. In this session, we'll dive into how creating design systems can impact your bottom line and enable better experiences for your customers.

Closing remarks