Anne Norman

Sr. Director Digital Solutions

Anne provides strategic guidance for digital marketing technology platforms, solutions, and services. As a multi-year Sitecore MVP as well as over 15 years of experience in overall account management, account growth, and cross-functional team guidance, Anne specializes in highly complex, integrated solutions that span strategic business initiatives, user research, creative design, and marketing technology platforms. She provides insights and subject matter expertise in the areas of Marketing Strategy, Commerce, and Digital Marketing Technology platforms.

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Discover how our Sitecore expertise helps clients accelerate their DX journey while building better relationships with their customers.


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Beyond Buzzwords: Composable Tech and Generative AI for Real

Sure, the “next big thing” in technology always grabs our attention. But what can it actually do for your business? Get first-hand answers during our session in which you’ll design your own physical product and bring it to life within moments — powered by Sitecore’s composable suite and generative AI.

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Our speakers:

Anne Norman

Sr. Director Digital Solutions

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Dave Michela

SVP Global Strategy & Growth

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Can you give us a glimpse of your journey in the Sitecore ecosystem?

I’ve worked with Sitecore since about 2013 and can distinctly remember having conversations around Sitecore's version 6 release when they offered the DMS solution separately that drove the personalization and advanced marketing features. Even back then my focus was always on helping customers navigate all aspects of the platform while tying it to the value it will drive for their bottom line.


How do you define 1:1 personalized, connected experiences? How does this approach influence your work?

Connected experiences are the seamless interactions users have across their full end-to-end journey. Whether it's viewing a product and adding it to a shopping cart, submitting a customer service request, or clicking on email promotion - every touchpoint should feel cohesive. At Horizontal, we work to put people and their needs at the center of the experiences we create and anticipate their needs, and exceeding expectations along the way.


When it comes to connected experiences, what advantages do you provide clients with?

I’ve worked helping brands get better at “digital” for the past 15 years. Today, I leverage my experience to partner with customers to align solution recommendations that will have meaningful impacts to their business; specifically in the areas of marketing strategy, commerce, and digital marketing technology platforms, across Sitecore’s full product suite.


Our featured DX Series speakers

Arturo Mendiola

VP, Global CX & Platform Strategy

Get to know Arturo

Dave Michela

SVP Global Strategy & Growth

Get to know Dave

George Smith

Managing Director EMEA

Get to know George

Sheetal Jain

VP Global Technology

Get to know Sheetal

See our entire DX journey

Horizontal will be at Sitecore DX stops around the globe showcasing the power of personalized and connected customer experiences.

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