Arturo Mendiola

VP, Global CX & Platform Strategy

Arturo has been leading client business through digital strategy and activation, earning his stripes on holistic marketing campaigns, enterprise marketing technology and digital transformation. He's worked for agencies and consultancies large and small, playing an integral role in leading initiatives for blue chip brands since 2002. His efforts and the projects he’s led have been awarded and recognized by the Effies, Webby nominations, a mention in TED and even a Sitecore Experience award.

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Discover how our Sitecore expertise helps clients accelerate their DX journey while building better relationships with their customers.


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“Y tho?” Building the business case for tech transformation

Whether you represent “IT” or “the business,” you may face a twisty path to ROI on composable tech investments. Hear how both sides of the house can come together to straighten the road to value.

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Our speakers:

Arturo Mendiola

VP, Global CX & Platform Strategy

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Sheetal Jain

VP Global Technology

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Can you give us a glimpse of your journey in the Sitecore ecosystem?

Prior to working at Horizontal, I had experience leading client business through digital strategy and activation, focusing on holistic marketing campaigns, enterprise technology and digital transformation. During my tenure at HZTL I have been able to dive deeper into the technology behind Sitecore and recently became a 2023 Sitecore Strategy MVP.  


How do you define 1:1 personalised, connected experiences? How does this approach influence your work?

At the root of personalization is personal, which is how brands should make each touchpoint throughout the entirety of the journey feel. This relies on having an exceptionally designed, end-to-end customer experience activated via a data-enabled, integrated tech stack that seamlessly captures customer preferences.


When it comes to connected experiences, what advantages do you provide clients with?

At Horizontal, we say we are an Experience-Forward digital consultancy. This means we put people at the center of everything we do. Because when you focus on the experience you're creating FOR people, you take a mission-critical first step toward creating greater possibilities between brands and customers. After all, everyone deserves to be treated like a human.


Our featured DX Series speakers

Dave Michela

SVP Global Strategy & Growth

Get to know Dave

Anne Norman

Sr. Director Digital Solutions

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George Smith

Managing Director EMEA

Get to know George

Sheetal Jain

VP Global Technology

Get to know Sheetal

See our entire DX journey

Horizontal will be at Sitecore DX stops around the globe showcasing the power of personalized and connected customer experiences.

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